England are headed to the EURO2024 final, and there is a lot resting on this victory. The glory, the trophy, football coming home...and you finding your next rental property. You might think football and the property market are as related as Southgate and a quick substitution. But hold on to your beer steins, because we might be on to something…
Inspired by Bellingham’s bicycle kick
You can see in the graph, there seems to be a lull in property interest as we approach the match and the day after an England win (well, let’s face it, that next day can be rough). The roads are emptier, and for once, there are plenty of free seats on the train. But when we’ve all slept off the shock of victory, there’s a big spike in interest as the calls come in hard and fast to Foxtons offices, as Londoners register interest in making a move.
Gareth Atkins, Managing Director of Lettings at Foxtons says, “Through my years working in the London lettings market I’ve always seen a boost in renter sentiment during those golden days right after a great summer event, be it Wimbledon, the Olympics or a major tournament like the Euros currently. There is a real glow to London when everyone comes together behind something collectively and you can feel the capital’s mood lift. ”
A winning strategy on the pitch and in the market
Here's the surprising thing: football and property share a common thread. It’s that moment, heart pumping, edge of your seat and one shot to secure your goal: coming home. Every team needs a finisher. Whether it’s a last-minute screamer or a perfectly timed offer, it's all about strategy, precision, and keeping a cool head under pressure. At Foxtons, we understand the beautiful game (well, the property market at least) and have the winning tactics to get your sale or let over the line quicker than a semi-automated VAR offside decision.
Can England win the Euros and help you let your flat?
Can the team do it if we all believe? Cross our fingers and toes? Chant a little louder? Find the right seat in front of the telly and kiss the badge? We can’t be sure. But maybe the two most important decisions you’ll make this year are: booking a Foxtons valuation and getting out your lucky shirt for Sunday.
EURO 2024, Wimbledon, Olympics, Formula 1… this is the summer of sport, and Londoners are ready to win. So, whether you're channelling your Lion spirit into finding your dream flat or aiming for victory in your property sale or rental, Foxtons, London's number 1 agent*, are here to help you claim your top spot on the podium.
Remember, while England might not control the ref’s call, you're in the driver's seat when it comes to your property journey. Get in touch, and we’ll get it done.
*Source TwentyCI data, 2023 v 2022 market share and market share growth of new instructions at a brand level.
